CHAPTER 3
Activate Your Advocates
In the last chapter, we talked about what it takes to make the first ripples in your pond—testing and iterating an idea and gaining initial buy-in. But bringing about a big What If? future requires going beyond one program, one initiative, or one small team. It requires multiplying your initial ripples of influence to create not only incremental modifications around the edges but a much needed shift in the status quo. To do this you will need to enlist a much broader set of champions and allies who can adopt your ideas and advocate or evangelize on behalf of your efforts, or even lead initiatives that mirror the ...
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