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Ready to Be a Thought Leader?: How to Increase Your Influence, Impact, and Success by Guy Kawasaki, Denise Brosseau

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CHAPTER 6

Put Yourself on S.H.O.U.T.

Now that you have claimed your niche, started your first ripples, activated your advocates, and identified and codified your lessons learned, it's time to create a far-reaching network of friends, fans, and followers that will spread the word about your activities.

To amplify the impact and influence of your ideas and leave a legacy that matters, you are now ready to put yourself on S.H.O.U.T.: Select your audience and venue, Hone your message, Overcome resistance, Understand potential pitfalls, and Transform individuals into a community.

“OK,” you may be saying, “I want to ‘put myself on S.H.O.U.T.’ but do ...

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