CHAPTER 6
Put Yourself on S.H.O.U.T.
Now that you have claimed your niche, started your first ripples, activated your advocates, and identified and codified your lessons learned, it's time to create a far-reaching network of friends, fans, and followers that will spread the word about your activities.
To amplify the impact and influence of your ideas and leave a legacy that matters, you are now ready to put yourself on S.H.O.U.T.: Select your audience and venue, Hone your message, Overcome resistance, Understand potential pitfalls, and Transform individuals into a community.
“OK,” you may be saying, “I want to ‘put myself on S.H.O.U.T.’ but do ...
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