Chapter 5The HOP Method
One thing I was terrible at for years was staying in contact with my past clients and my core sphere. I wish that in the first 10 years of my real estate career I would have kept in touch better with my past clients and my core sphere. Unfortunately, like many business owners, I focused on new customers instead of taking care of the ones I helped.
It wasn't until I got a coach who identified this as a big opportunity for business that I shifted more toward connecting with the people that already like and love me. I remember driving by some homes I had sold and seeing different For Sale signs pop up in the yards because I hadn't kept in touch. I had gotten so busy with new incoming leads that I didn't have time to connect with the old ones I had closed.
I don't want that to happen to you, so here's what I reverse engineered for you. During COVID I took the time to outline what has been working for my real estate business in California. First, I want you to understand how important this is.
Are you ready for some stats? Well, even if you're not, we've got to dive into this so you better understand our approach. Let's dive into your biggest source of income: your database, specifically the people that know you personally. They can be your sphere of influence, your past clients, or a combo of both.
Past Clients/Sphere of Influence
One stat that shows the importance of the real estate agent is the one by NAR (2022 Home Buyer and Seller Generational Trend ...
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