Real Estate Prospecting

Chapter 14Networking

Real estate is a relationship business, it always has been, and it will always be. Technology and software are here to enhance those relationships if we know how to use them. Regardless of the latest and greatest gadget, it's about rubbing elbows, either in person or virtually, with other business owners. Building strong relationships is, after all, the foundation of the real estate industry. Your efforts to generate leads can be greatly influenced by including networking in your business strategy.

If you're looking to build a real network that brings in more leads and supports the growth of your business, where should you start? We have some great options:

Become Invested in Your Community

You can make invaluable connections for future business and referrals by volunteering for a cause you care about. You'll get a chance to meet locals, network, and give back all at once. Consider volunteering at an animal shelter, reaching out to your community's schools to see how you can help, or supporting a charitable walk or run. If you want to keep your volunteer work in the real estate industry, consider helping at your neighborhood Habitat for Humanity chapter or getting in touch with a local organization that promotes affordable housing. Post photos of your volunteer activities on your company's social media accounts to increase your online visibility. The charity of your choice will benefit from some exposure as a result.

Other things to consider within your ...