O'Reilly logo

Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution by Monique Reece

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

46. Customer Strategies

“People have become relatively immune to messages targeted at them. The way to reach your customers is to create an experience with them.”

Successful companies have strong, focused customer strategies for retaining and growing the customer base they worked so hard to build. As we discussed previously, the best way to know if you are satisfying customers’ needs, wants, and expectations is to ask them. Ongoing periodic surveys, advisory group discussions, and other means of engaging customers in a dialogue will help you stay on top of customer preferences.

Data analysis will help you understand the frequency and total value of customer purchases, customer retention rate, percentage of customer “wallet share,” customer delight ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required