O'Reilly logo

Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution by Monique Reece

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

71. Social Media Strategy and Planning Guide

Decision-making framework of the PRAISE Marketing Process.

Figure 71.1 Decision-making framework

image

Social Media Strategy

The same process that helps businesses develop an operational marketing plan can be applied to create a social media plan. The P•R•A•I•S•E Marketing Process is a decision-making framework that will guide you through social media planning, execution, and measuring results.

Just like any other marketing strategy you implement, your plan for social media must start with your objectives and strategy. What do you want to accomplish and why? If you are going to invest in social media or ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required