CHAPTER 1WHY COMMON APPROACHES TO ORGANIZATIONAL CHANGE FALL SHORT
Most people consider fundamental, far-reaching and fast-paced organizational change to be a contradiction in terms, and basically impossible to make happen. Their past experience in a variety of change efforts reinforces this belief. Yet fundamental, far-reaching and fast-paced change is something that most organizations would benefit from and many need to achieve.
The factors driving this need are changing market forces, increasing customer demands for quality and service, the introduction of new technologies, and people’s desire for a greater say in shaping their own and their organization’s daily operations and future direction. “Business as usual” is no longer a viable response. ...
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