Real Web Project Management: Case Studies and Best Practices from the Trenches

Case Study: Startup Breakdown

This case study describes one project manager's experience as he attempts to unite a Web team made up of people from very different corporate cultures, who have little Web experience, are suspicious of each other, and are charged with a nearly impossible task—all the blood, guts, and glory the Web promises in 90 days.

Baby, You Can Drive My Car

Luxbaum, a multinational auto manufacturer, and Greenwood, a growing online marketing company, entered into a joint venture in 2000 with the goal of creating a Web site devoted to the various aspects of the car and driving culture. After much handwringing, soul-searching, and expensive brand consultant's input, it was decided the new site would be called iLikeToDrive.com