13. Prepress and Printing

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Nothing is more frustrating than spending hours designing the perfect piece of art only to have it come back from the printer not looking the way you expected it to look. Many times, we take printing for granted and assume that whatever we design will reproduce in print the exact way we see it on our computer screens. Achieving consistent color across multiple devices is one challenge (which good color management strategies can help control). Even more challenging are features such as transparency, live effects, and overprint settings; these can turn what seems like an ordinary print job into a weekend-long nightmare. ...

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