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Real World Adobe InDesign CC
book

Real World Adobe InDesign CC

by Olav Martin Kvern, David Blatner, Bob Bringhurst
July 2013
Intermediate to advanced content levelIntermediate to advanced
840 pages
26h 2m
English
Peachpit Press
Content preview from Real World Adobe InDesign CC

Chapter 10. Color

Color communicates, telling us things about the object bearing the color. Without color cues, we’d have a hard time guessing the ripeness of a fruit or distinguishing a poisonous mushroom from an edible one. And many animals would have a hard time figuring out when to mate, or with whom.

We associate colors with human emotions: we are green with envy; we’ve got the blues; we see red. Colors affect our emotions as well. Various studies suggest that we think best in a room of one color, and relax best in a room of another color.

What does all this mean? Color’s important. A rule of thumb in advertising is that a color advertisement gets several times the response of a black-and-white ad. Designers of mail-order catalogs tell us ...

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Publisher Resources

ISBN: 9780133476811Purchase book