Chapter 3. Real Products
Our businesses are built on the idea of making money. We make money by delivering value to our customers.
How do we build better products? What is the magic formula or “secret sauce”?
The answer is continuous innovation, attention to detail, and feedback early and often from our customers. There is no such thing as a perfect plan, let alone a big, up-front perfect plan. Why do people think that they can build valuable products by trying to define everything up front?
With technology changing daily, customer needs change and, thus, our product designs must change as well. In this chapter, we will talk about what exactly ...
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