Real-World Data Mining: Applied Business Analytics and Decision Making

Foreword

Dr. Dursun Delen has written a concise, information-rich book that effectively provides an excellent learning tool for someone who wants to understand what analytics, data mining, and “Big Data” are all about. As business becomes increasingly complex and global, decision-makers must act more rapidly and accurately, based on the best available evidence. Modern data mining and analytics are indispensable for doing this. This reference makes clear the current best practices, demonstrates to readers—students and practitioners—how to use data mining and analytics to uncover hidden patterns and correlations, and explains how to leverage these to improve decision-making.

The author delivers the right amount of concept, technique, and cases ...