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Real World Evaluation Training: Navigating Common Constraints for Exceptional Results by Jack J. Phillips, Patricia Pulliam Phillips

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CHAPTER 1

Introduction

One of the great mistakes is to judge policies and programs by their intentions rather than their results.

—Milton Friedman

Are You Ready for the Real World?

Measurement and evaluation, including calculating the return on investment (ROI) in learning and development, are real. Achieving success in the world of learning and development requires us to embrace this fact and ready ourselves for the journey. But all too often, learning and development professionals launch their journey without a clear destination in mind, much less guideposts to show them the way. Depending on the amount of time, money, and resources available, as well as the expectations of those funding the trip, getting to the right place at the right time ...

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