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Real World Evaluation Training: Navigating Common Constraints for Exceptional Results by Jack J. Phillips, Patricia Pulliam Phillips

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CHAPTER 2

Objectives

If you don’t know where you are going, any road will take you there.

—Lewis Carroll

Route Guidance: Objectives Defined

Objectives are statements of a program’s expected outcomes. Like a detailed road map, providing direction and focus, objectives create interest, commitment, expectations, and satisfaction. Their effect on different stakeholders varies; they are a necessity, not a luxury. Learning and development professionals are masters at developing instructional objectives. In recent years, the importance of higher levels of objectives focusing on organization needs has taken hold. These objectives define the ultimate ...

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