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Real World Evaluation Training: Navigating Common Constraints for Exceptional Results by Jack J. Phillips, Patricia Pulliam Phillips

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CHAPTER 4

Data Collection

You can have data without information, but you cannot have information without data.

—Daniel Keys Moran

Route Guidance: The Importance of Data Collection

Data collection is the cornerstone of measurement and evaluation. Without it, there are no data, there are no results, and there is no information describing the potential success of a program, or that success is occurring at any level. Reaction and learning data serve as indicators of the potential use of knowledge and skills. These early indicators of success are important because they give insight into a program’s effectiveness in enabling learning, as well as the ...

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