O'Reilly logo

Real World Evaluation Training: Navigating Common Constraints for Exceptional Results by Jack J. Phillips, Patricia Pulliam Phillips

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 5

Isolation of Program Effects

It’s always good to be underestimated.

—Donald Trump

Route Guidance: Give Credit Where Credit Is Due

We have all been in those meetings where good things happen and everyone takes credit. For example, the CEO of a large financial institution asks his executive team why there has been an increase in consumer loan volume. The executive responsible for the consumer lending points out that his loan officers are now more aggressive. The marketing chief adds that she thinks the increase is related to a new promotional program and an increase in advertising. The chief financial officer posits the increase is due ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required