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Real World Evaluation Training: Navigating Common Constraints for Exceptional Results by Jack J. Phillips, Patricia Pulliam Phillips

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CHAPTER 6

Data Conversion, Cost, and ROI

The lack of money is the root of all evil.

—Mark Twain

Route Guidance: Show Them the Money

Mark Twain may have it right; the lack of money may be the root of all evil. While Level 4 data describe how much improvement in a measure is due to the program, Level 5 ROI data describe what it is worth to improve that measure. All too often, learning and development, human resources, and other people-focused investments tend to get stranded on the shoulder of the road when budgets get tight. Programs are cut, less training occurs, and inevitably the organization reorganizes. To ensure programs don’t get run over, ...

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