Concept Layout

As mentioned earlier, the sections to include vary depending on what business and development ask for. Following are some suggestions of sections, and we note which ones should be considered mandatory.

The Mandatory Sections

The first section we want to look at is Impact, which should be considered mandatory. Impact describes the outcome we expect from the customer. It should answer the question: “What gets better in the customer’s world once they start using it?” I typically draw this as a comic strip to show an example of how the world would be better if the product existed. By creating a comic strip, I provide an example that helps communicate context and understanding of the user environment in which the feature is expected ...

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