Real-World Media Ethics

CHAPTER 13

13 Ethical Issues in Advertising and Marketing

In this, the last chapter of the text, let’s examine the ethical issues that impact media advertising and marketing. Most people would readily agree that it’s unethical to create advertising or marketing campaigns that distribute cigarettes to minors or encourage minors to spend money on items that could cause them *H*arm. Most would agree that there’s something morally wrong in doing this, though unscrupulous entrepreneurs might seek to circumvent the various regulations and guidelines designed to protect minors, such as the *C*ode established by the Distilled Spirits Council and Beer Institute, which called for 70% of a radio station’s listeners to be 21 or older in order for a liquor ...