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Real-World Media Ethics, 2nd Edition by Philippe Perebinossoff

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12 The Ethics of Public Relations

Carol Ames




Public relations practitioner, chief communications officer (CCO), public information officer, sports information specialist, corporate communications executive, strategic communications director, crisis consultant, PR agency account executive, publicist, social media or community manager, word-of-mouth marketer, investor relations manager, speechwriter, newsletter editor, website publisher, internal communications specialist, event producer … these are just some of the titles given to those who work in public relations.

Whatever their titles, public relations professionals are essential intermediaries between organizations (or clients) and their stakeholders. Stakeholders include customers; ...

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