Skip to main content

Real-World Media Ethics, 2nd Edition by Philippe Perebinossoff

Get full access to Real-World Media Ethics, 2nd Edition and 60K+ other titles, with free 10-day trial of O'Reilly.

There's also live online events, interactive content, certification prep materials, and more.

12 The Ethics of Public Relations

Carol Ames

 

 

 

Public relations practitioner, chief communications officer (CCO), public information officer, sports information specialist, corporate communications executive, strategic communications director, crisis consultant, PR agency account executive, publicist, social media or community manager, word-of-mouth marketer, investor relations manager, speechwriter, newsletter editor, website publisher, internal communications specialist, event producer … these are just some of the titles given to those who work in public relations.

Whatever their titles, public relations professionals are essential intermediaries between organizations (or clients) and their stakeholders. Stakeholders include customers; ...

Get Real-World Media Ethics, 2nd Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.

Don’t leave empty-handed

Get Mark Richards’s Software Architecture Patterns ebook to better understand how to design components—and how they should interact.

It’s yours, free.

Get it now
Cover of Software Architecture Patterns