Chapter One. Life Cycle of a Print Job
People who aren’t involved in the graphic arts industry probably have no idea where all that stuff in their mailbox comes from. They’re blissfully unaware of the design process and give not a whit about those poor guys on third shift in the printing plant trying to troubleshoot a problem file. They don’t think about the electronic design environment or the mechanical process of printing. All they think is, “Wow! That really looks good! I should buy this!” But as a designer or production artist, you need to know a bit about what happens when you’re finished with your part of the job. The more you know, the more you can do to prevent problems—and missed deadlines—later in the life cycle of your job.
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