Chapter Eight. Job Submission
The planning that goes into your job should begin long before you hand your job files to the print service provider. As you’ve seen in the preceding chapters, it behooves you to anticipate the challenges presented by the physical processes of printing. It’s less traumatic to prevent problems early in the game than to frantically fix something as the deadline looms. And it’s not just the big stuff that bites you. It’s no fun to be leaning blearily over a printed sheet on a 3:00 a.m. press check and have a pressman remark, “Hey, didja notice that this guy’s name is spelled three different ways in this brochure—is that right?”
In the heat of battle, it’s easy to overlook the basics while you’re focused on the tricky parts ...
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