8. Job Submission
You need to start planning how your job will be printed long before you send your files to the print service provider. As you’ve seen in the preceding chapters, it’s wise to anticipate the challenges presented by the physical processes of printing. It’s less traumatic to prevent problems early in the game than to frantically fix something as the deadline looms. And it’s not just the big stuff that bites you. It’s no fun to be leaning blearily over a printed sheet on a 3 a.m. press check and have a pressman remark, “Hey, didja notice that this guy’s name is spelled three different ways in this brochure?”
In the heat of battle, it’s easy to overlook the basics while you’re focused on the tricky parts of the job. Tunnel vision ...
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