Real World QuarkXPress 6: For Macintosh and Windows

Appendix A. Color Management

For years, “What You See Is What You Get,” or WYSIWYG (pronounced “wizzywig”), was one of the key buzzwords of desktop publishing. It meant that the page layout you saw on your computer screen was, more or less, what you’d get out of your printer. WYSIWYG works fine for a page with any color of ink—so long as it’s black (to paraphrase Henry Ford). But it’s significant that nobody felt the need to come up with a similarly cute acronym to describe color fidelity between computer and printer. My editors and I considered “Color You See Is Color You Get,” but we wouldn’t want to be responsible for unleashing “kissykig” on the world. My colleague, Steve Roth, says he prefers WYGIWYG: “What You Get Is What You Get.”

Silliness ...