The Amazon Explorers
“You’re doing what?”
“We’ve got one QuarkXPress document here to print the borders for each page, and then in this other document we have all the text in galleys. We tried to put them together, but because we don’t know the program well enough, it’s faster just to use our production people for pasteup.”
“If you’re just going to paste it up, why are you using QuarkXPress at all?”
“A consultant suggested we buy a computer and QuarkXPress. But we haven’t had a chance to really learn it. Besides, QuarkXPress lets us make really good borders.”
It was a story I had heard before. Designers, ad agencies, small and large businesses continue to buy computers and copies of QuarkXPress with the idea that everything ...
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