Real World QuarkXPress 7 for Macintosh and Windows

Chapter Six. Typography

There’s an old husband’s tale that says you can tell what a baby is going to grow up to become by the first real word she speaks. If she says “mama,” she’ll grow up to be a loving parent. If she says “teevee,” chances are she’ll be a couch potato. If she says “QuarkXPress,” she’ll become a designer.

There’s no doubt—even if this tale is hogwash—that QuarkXPress is often the first word on a designer’s lips when the topic of desktop publishing comes up. That’s because QuarkXPress has dominated the desktop-publishing landscape for so long and is known for expert typesetting. In this chapter, I will discuss the many typographic controls that QuarkXPress puts at your fingertips. I’m going to start with the basics: typographic ...