Really Good Packaging Explained

Really Good Packaging Explained

by Rob Wallace, Bronwen Edwards, Marianne Klimchuk, Sharon Werner
Released September 2009
Publisher(s): Rockport Publishers
ISBN: 9781610601849

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Book description

This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others.

Table of contents

  1. Cover
  2. Title
  3. Contents
  4. The Authors (1/5)
  5. The Authors (2/5)
  6. The Authors (3/5)
  7. The Authors (4/5)
  8. The Authors (5/5)
  9. Chapter One: Food (1/13)
  10. Chapter One: Food (2/13)
  11. Chapter One: Food (3/13)
  12. Chapter One: Food (4/13)
  13. Chapter One: Food (5/13)
  14. Chapter One: Food (6/13)
  15. Chapter One: Food (7/13)
  16. Chapter One: Food (8/13)
  17. Chapter One: Food (9/13)
  18. Chapter One: Food (10/13)
  19. Chapter One: Food (11/13)
  20. Chapter One: Food (12/13)
  21. Chapter One: Food (13/13)
  22. Chapter Two: Beverages (1/10)
  23. Chapter Two: Beverages (2/10)
  24. Chapter Two: Beverages (3/10)
  25. Chapter Two: Beverages (4/10)
  26. Chapter Two: Beverages (5/10)
  27. Chapter Two: Beverages (6/10)
  28. Chapter Two: Beverages (7/10)
  29. Chapter Two: Beverages (8/10)
  30. Chapter Two: Beverages (9/10)
  31. Chapter Two: Beverages (10/10)
  32. Chapter Three: Home & Garden (1/6)
  33. Chapter Three: Home & Garden (2/6)
  34. Chapter Three: Home & Garden (3/6)
  35. Chapter Three: Home & Garden (4/6)
  36. Chapter Three: Home & Garden (5/6)
  37. Chapter Three: Home & Garden (6/6)
  38. Chapter Four: Health & Beauty (1/7)
  39. Chapter Four: Health & Beauty (2/7)
  40. Chapter Four: Health & Beauty (3/7)
  41. Chapter Four: Health & Beauty (4/7)
  42. Chapter Four: Health & Beauty (5/7)
  43. Chapter Four: Health & Beauty (6/7)
  44. Chapter Four: Health & Beauty (7/7)
  45. Chapter Five: General Retail (1/8)
  46. Chapter Five: General Retail (2/8)
  47. Chapter Five: General Retail (3/8)
  48. Chapter Five: General Retail (4/8)
  49. Chapter Five: General Retail (5/8)
  50. Chapter Five: General Retail (6/8)
  51. Chapter Five: General Retail (7/8)
  52. Chapter Five: General Retail (8/8)
  53. Bonus Chapter: Not-as-Good Packaging Explained (1/4)
  54. Bonus Chapter: Not-as-Good Packaging Explained (2/4)
  55. Bonus Chapter: Not-as-Good Packaging Explained (3/4)
  56. Bonus Chapter: Not-as-Good Packaging Explained (4/4)
  57. Just for Fun: Author Favorites (1/4)
  58. Just for Fun: Author Favorites (2/4)
  59. Just for Fun: Author Favorites (3/4)
  60. Just for Fun: Author Favorites (4/4)
  61. Index
    1. A
    2. B
    3. C
    4. D
    5. E
    6. F
    7. G
    8. H
    9. I
    10. J
    11. L
    12. M
    13. N
    14. O
    15. P
    16. R
    17. S
    18. T
    19. U
    20. V
    21. W
    22. Y

Product information

  • Title: Really Good Packaging Explained
  • Author(s): Rob Wallace, Bronwen Edwards, Marianne Klimchuk, Sharon Werner
  • Release date: September 2009
  • Publisher(s): Rockport Publishers
  • ISBN: 9781610601849