Reboot

Index

Throughout the index, JF indicates Jodie Fox; SoP indicates Shoes of Prey

• achievements, recognising your own 170, 223
• advertising career, JF's 9, 12, 13, 63, 78
• Alibaba 34
• Al Jazeera 113
• Allen, David 222–223
• ASOS.com 87
•  
• Baker, Rick 107
• banking and finance 88–91
• Billson, Bruce 91
• Blackbird Ventures 106
• blame-free conversations 113–114
• blog posts 27–28, 79
• Blue Sky 111
• bootstrapping 15, 62, 77, 105–106
• Bow & Drape 163
• brainstorming company name 21–28
  • — guided 24–25
• brand 13, 23–24
• Brendan (manager in China) 117, 118–119, 120–121, 122, 153, 160, 161
• Bryant, Janie 162
• B2B shoe production, pivot to 184–186, 193–194, 229
•  
• Campaign Palace, The 12, 13, 23, 26, 27, 45, 60, 65
  • — office space in 65, 93
• Campbell, Rebekah 107
• Canton Fair 35
• career, JF's 3–4, 10, 11, 63, 67–75; see also advertising; Campaign Palace, The; law, career in; Shoes of Prey
  • — dance 3, 6, 7, 223
• caring about what you do 219–220
• Carlon, Matt 156
• China
  • — culture barrier 34, 153
  • — factory 72, 119, 121, 122–123, 153–154, 160, 194, 196, 228
  • — first trip to, JF's 37–44
  • — growth in, SoP's 117–128
  • — invitations to 37
  • — kidnap insurance 196–197
  • — language barrier 33, 117, 153
  • — redundancies 189, 197, 199
  • — rules and regulations 153–154, 155–156
  • — staff in 39–40, 71–72, 117, 153–154, 156–157, 189, 196–197, 198–199, 201–203, 206–207, 213
• Chinese New Year 71–72
• Chris (factory manager) 153–154, 160, 194, 196, 197, 199, 206, 207
• COGS (cost of goods sold) 48–50
• competition 123–125
• consumer, types of 23
• costs ...