Chapter 7

Frame 4: The Aspiring Entrepreneur

I grew up in the generation that experienced Woodstock, the era that celebrated personal freedom—yet, ironically, my peers jumped into companies and corporate ladders and defined hierarchies, and thought it was fantastic. It was cool to work at IBM, and we were blessed to get a job there.

It's so different now. Today's generation of people between the ages of twenty-five and thirty-five are starting businesses at three times the rate that Baby Boomers did at the same age.1 And many people today—especially Gen X and Gen Y and younger—cringe at the thought of working for a big company. Seventy percent of Xers prefer to work independently. Of those who like being their own boss, 81 percent say the reason ...

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