Recipe for Success

CHAPTER

3

LOCKED & LOADED

From Concept to Retail Ready

So you are back from the stores with the knowledge gained from your research. Let’s use it to get started on your big dream. We will do that in a simple way by looking at a typical store layout, as depicted in Figure 3-1.

You can see the location of departments such as produce, meat, seafood, dairy, baked goods, snacks, chips, and beverages. In the last decade or two, additional categories and specialty categories have been added, many of which are part of the natural foods industry. These include super fruit, dairy alternatives, functional juices, other functional beverages, shots, antioxidants, ...