CHAPTER
5
SHELF SPACE
How to Own Your Retail Shelf Space
Every square foot of a retail location must generate income. Algorithms and assistant managers continually reshape these retail environments, looking for profit. Turnover is the rule, so suppliers with the highest sales, most ads, and brand awareness evolve into superstars—if they can keep up product support and sales numbers. If a product doesn’t perform, stores get rid of it. If you want to get your product onto retail shelves, you need to understand why a product stays on shelves and what gets it thrown off.
Authorization Does Not Equal Sales
Authorization into a store is a wonderful ...
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