CHAPTER
8
FREE-FILLS, DEMOS, ADS, & DISCOUNTS
I have previously mentioned free-fills and demonstrations, tools used to promote products. When you try to place your product with a new account, you will be pressured to provide such promotions and ads and discounts, and if the account doesn’t like what you have to offer on an ongoing basis, they make take a loss and send your product off to the half-price bins.
What is a free-fill? A free-fill is a free case of your product. Most retailers require at least a free-fill to test your product. If you sell, then they will keep buying. For example, Michael’s Perfect Pickles just got accepted into Clark’s ...
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