CHAPTER
9
THE GAME PLAN
Stay Small, Get Bigger, or Sell?
Starting or expanding a business requires money, so how do you get your hands on some? And let’s say your product is a hit. What do you want to do—keep working or sell?
Experience and Equity First
Family and friends are a typical source of start-up funds, but with the downside of problems with them if your business doesn’t do well. So where else might you go? State and federal agencies have been providing lots of advice, and sometimes money, to folks who want to start a small business.
The ABC television show Shark Tank constantly has sales numbers in focus: “What are your sales?” Oh, ...
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