CHAPTER
10
THE SUMMIT
Crossing Over to the Mainstream Marketplace
Your hard work is paying off and your brand is recognizable, gaining traction to ascend to the next level. At this point, Michael’s Perfect Pickles has an impressive sales director, a couple of brand ambassadors, a few merchandisers, and a lead broker. Michael wants to build his $1.5 million in sales to $10 million in the next two years. To accomplish this ambitious growth in sales, Michael must use new capital to make the big jump from natural specialty stores to mainstream stores such as Kroger, Walgreens, and the juggernaut of stop ’n’ go commerce: 7-Eleven.
What works in your ...
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