CHAPTER 8

How Radio Works

Paul Allen

RADIO

Despite the talk on blogs and other online chatter about the pending demise of traditional commercial radio, radio continues to be an immense influence on music purchase decisions that consumers make. Arbitron provides radio audience measurement services for the broadcast and advertising industries, and in its 2008 report the company notes that 90% of people in the United States listen to commercial radio ...

Get Record Label Marketing, 2nd Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.