July 2012
Intermediate to advanced
448 pages
12h 35m
English
Content preview from Record Label Marketing, 2nd Edition
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CHAPTER 8
How Radio Works
RADIO
Despite the talk on blogs and other online chatter about the pending demise of traditional commercial radio, radio continues to be an immense influence on music purchase decisions that consumers make. Arbitron provides radio audience measurement services for the broadcast and advertising industries, and in its 2008 report the company notes that 90% of people in the United States listen to commercial radio ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.