July 2012
Intermediate to advanced
448 pages
12h 35m
English
Content preview from Record Label Marketing, 2nd Edition
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CHAPTER 12
Music Distribution & Retailing
CONTENTS
Conglomerate Distribution Company Structure as It Relates to National Retail Accounts
One Sheet: The Solicitation Page
INTRODUCTION
Music distributors are a vital conduit in getting physical and digital music product from record labels ’ creative hands into the brick-and-mortar and virtual retail environment. Recognize that as the marketplace shifts to a digital environment, distribution companies are reevaluating their value in the food chain and ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.