July 2012
Intermediate to advanced
448 pages
12h 35m
English
Content preview from Record Label Marketing, 2nd Edition
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CHAPTER 13
Grassroots Marketing
CONTENTS
GRASSROOTS MARKETING
Consumers are bombarded every day with more commercial messages from more sources than ever before. The competition for our attention ranges from a subtle product placement in our favorite television show or online video to an in-your-face ad from a car salesman on the radio or a tweet from a promoter. Advertisements pop up at us while we are online, they precede theater movies, they appear on our wireless devices, they’re on seat backs at stadiums, and they’re even in public facilities where graffiti once was posted. It is this competition for ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.