CHAPTER 15
Music Videos
The value of videos as tools of the music industry is easy to see with the note from promotion company AristoMedia that Americans watch more than 15 billion videos each month, and the number of online video viewers approaches 170 million. Whether they are promotional or entertainment — or both — video usage is becoming a larger piece of the average day for many people.
VIDEO PRODUCTION AND PROMOTIONS
Music videos can play a key part in the success of the well-crafted marketing plan of a record label. They create another ...
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