Record Label Marketing, 3rd Edition

Chapter 10Publicity

Contents

Introduction

Publicity Defined

History

Label vs. Indie Publicist

Tools of the Publicist

The Press Kit and EPK

Photos and Videos

Press Release

The Anatomy of a Press Release

The Biography

Press Clippings

Publicity and Branding

The Publicity Plan

Budgets for Money and Time

Publicity Strategy and Outlets

Television Appearances

Charities and Public Service

Bad Publicity

Conclusion

Structure for a Press Release

Glossary

References

Without publicity a terrible thing happens—nothing.

—the great showman P. T. Barnum (1810–1891)

Introduction

Publicity is arguably the most important part of any marketing plan. It lays the foundation on which every other part of the plan is built. Labels often handle publicity for the artist’s ...