Chapter 12The Business of Radio
Contents
The Radio Broadcasting Industry
What Is Important to Programmers?
Ratings Research and Terminology
The reports of my death have been greatly exaggerated.
—Mark Twain
Radio
Despite the talk about the demise of traditional commercial radio on blogs and other online chatter, radio continues to be a major influence on music discovery. Nielsen Audio, formerly Arbitron, provides radio audience measurement services for the broadcast ...
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