Chapter 14Music Videos
Contents
Video Production and Promotions
Budgeting and Producing the Music Video
The Importance of Video in Viral Marketing
I want my, I want my, I want my MTV.
—Dire Straits
I’d do entire music videos in my bedroom, where I used to stand in front of my television memorizing the moves to Michael Jackson’s “Beat It.”
—Jimmy Fallon
Video Production and Promotions
In today’s online world, videos are a key part of any well-crafted marketing plan of a record label. Music videos create another dimension ...
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