Recruiting, Retaining and Promoting Culturally Different Employees

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Cross-Cultural Communication

Introduction to Communication

The foundation of all business interaction is communication. There is no recruitment, retention, or promotion of employees without it; there are no clients, nor is there a business, without it. People in organizations spend over 70 percent of their time in interpersonal situations, whether it is one-on-one, meetings, telephone, e-mail, or some other form of communication. It should come as no surprise, therefore, that poor communication is the source of much of any organization's problems. Conversely, improving communication likely represents the single greatest opportunity for organizations to reach higher levels of success, however they define it. With a culturally diverse ...