Chapter 2. Understanding Social Media and Technology

Social media is a combination of business strategy and technology. This chapter focuses on understanding the basic technology, which drives social media without going into much detail. The chapter discusses technologies such as HTML, XML, RSS and JavaScript, on which many of the social media sites are built. This helps provide an introduction so readers feel comfortable and understand concepts often referred to in social media.

The chapter also looks at social media case studies and new technology available from major social media channels like LinkedIn and Facebook and what they offer to a brand or business.

Technologies and Platforms Making Waves

A successful social medium is a combination ...

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