August 2010
Intermediate to advanced
134 pages
4h 30m
English
Content preview from Recruiting with Social Media: Social Media’s Impact on Recruitment and HR
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Chapter 4. Social Media’s Impact on Search and Advertising
This chapter provides you with an understanding of the history and current trends in search engine optimization (SEO). It covers website content and strategies to get higher placement on search engines, such as Google. Further, it shines light on the new genre of search engines making waves on the Internet and the role of social media in providing real-time search facilities.
The latter part of this chapter covers online advertising, including how to buy and measure effectiveness of advertising. It provides information on social media advertising and the difference between it and search engine advertising. This chapter concludes by examining the social media advertising platforms that ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.