Chapter 4. Social Media’s Impact on Search and Advertising
This chapter provides you with an understanding of the history and current trends in search engine optimization (SEO). It covers website content and strategies to get higher placement on search engines, such as Google. Further, it shines light on the new genre of search engines making waves on the Internet and the role of social media in providing real-time search facilities.
The latter part of this chapter covers online advertising, including how to buy and measure effectiveness of advertising. It provides information on social media advertising and the difference between it and search engine advertising. This chapter concludes by examining the social media advertising platforms that ...
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