Chapter 5. Social Media for Talent Acquisition and Retention

The previous chapters showed how social media can help recruitment and human resource departments gain business or market their proposition. In addition, social media can help companies communicate better and increase efficiency. Improving communication and adding value to employees can maximize the retention rate, which in turn can reduce the costs of hiring staff and maximize output.

This chapter looks at how social media can help you acquire, retain, and develop the careers of your employees and get the most out of your candidates by connecting them to individuals within the company. It also discusses strategies to get employees involved in forming a community, both inside and ...

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