Chapter 6. Planning Innovation in Social Media
As previously discussed, social media is constantly growing, and several players in the field are working to innovate and create new products. This requires companies to use social media so they’re ready for the change and can deploy innovation as part of their larger strategy to grow and develop their business. This chapter briefly discusses ways to think, plan, and implement digital innovation in the business.
Why Social Media and Innovation?
Social media are still in their infancy, and in the coming years, more opportunities to leverage them will be explored in businesses. Some of these businesses aren’t part of the digital revolution yet and need to change drastically to accommodate the technological ...
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