CHAPTER 5
BEHAVIORS
THE MAINSAIL
As long as there is an organizing principle within which people can work, the best results will come from communication between diverse individuals.
—MARGARET WHEATLEY
Shifting Values and Associated Behaviors
When Chuck Geschke and John Warnock cofounded Adobe in 1982, they were not only building a successful business for customers, but also creating an inspiring company for employees. Instinctively, they built an innovative company and workplace based on honesty, trust, and a belief in treating everyone with respect.
By the time I arrived at Adobe in the summer of 2001, the company had turned 19 years old. After seeing changes in technology and the emergence of several software competitors over two decades, ...
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