September 2010
Intermediate to advanced
192 pages
5h 8m
English
Content preview from Recycling and Redesigning LogosBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 2The Only Constant: Change
WHEN IT COMES TO THE EVOLUTION of brands, there is no better example than the soft drink industry to demonstrate that in order to survive, successful brands have to adapt or die. The evolution of brands’ logos or logotypes is often for strategic purposes, rather than change just for the sake of change. Typically, the reason is simple, but the causes are varied:
• The brand is not connecting with the intended audience Its message is muddled, confusing
• Its message is outdated or no longer relevant Its message is reaching an
• unintended audience Its message is reaching an
• established audience but one in decline; to grow, the brand needs a newer or younger audience
As mentioned in Chapter One, what many call ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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