September 2010
Intermediate to advanced
192 pages
5h 8m
English
Content preview from Recycling and Redesigning LogosBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 3Sleight of Hand (Evolution)
REFRESHING
SOMETIMES, THE ONLY THING A BRAND NEEDS IS A LITTLE REFRESHING. Perhaps the type is off or the color palette appears dated. Whatever the case, the change to the logo or identity system can be subtle or dramatic, but the visual personality of the brand remains largely intact.
One thing that should never be encouraged is change for the sake of change. There has to be a compelling reason to revisit a brand’s logo, its primary visual asset. All of that is information that will be discovered in the research and brand equity assessment at the outset of the project.
Since we have covered the subject of equity assessment in the previous chapter, let us turn our attention to specific cases in this book that ...
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