CASE STUDYChronicle Books

Showing Spine

DESIGN: CSK PARTNERS SAN FRANCISCO

ONE DAY, MICHAEL CARABETTA WAS PASSING HIS BOSS ON THE STAIRCASE and his boss asked him, “Can we design a new logo?” Carabetta replied, “Sure.” And so they did.

In the world of design, Chronicle Books is legend. Inspired by the “enduring magic” and importance of books, Chronicle’s mission is, according to them, “to create books that are instantly recognizable for their creativity, spirit and value.”

The current Chronicle spectacles logo has been appearing on the spine of its books since 1992, around the time it published its blockbuster bestseller, Nick Bantock’s Griffin & Sabine (1991)—the book that really put Chronicle on the map with big-name publishers. The logo was ...

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